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Goodbye! Yahoo to rename itself 'Altaba' after Verizon Deal Monday

It's time to say goodbye to Yahoo!

While Yahoo's core internet business was being sold to Verizon for $4.8 Billion, the remaining portions of the company left behind is renaming itself to Altaba Inc, which marks the sad ending of one of the most familiar brand names on the internet.

In a public filing with the Securities and Exchange Commission (SEC) on Monday, the company announced that after the planned sale of its core business to telecom giant Verizon, the leftover would change its brand name to Altaba.

So, the company's branding you are familiar with will integrate with Verizon, and it is possible that the telecom titan may continue to use the Yahoo brand for some of the services that it will acquire in the deal.
 

The remaining company under the new name Altaba Inc. is hanging on to its 15% ownership of Alibaba and 35.5% stake in Yahoo Japan, which is a joint venture with Softbank.

Marissa Mayer to Leave Yahoo Board


The newly formed company will operate as an investment company, and only five board members will remain at the company including Tor Braham, Catherine Friedman, Eric Brandt, Jeffrey Smith and Thomas McInerney.

The rest of the company's board, including Yahoo CEO Marissa Mayer and co-founder David Filo, will step down from Altaba Inc. Mayer may be appointed for a role in Yahoo's integration at Verizon, though her position has yet to be announced.

Mayer's intention to resign from the new board is "not due to any disagreement with the Company on any matter relating to the Company's operations, policies or practices," says the filing.

The Yahoo acquisition deal was rumored to be on the rocks after the company disclosed multiple security breaches a few months ago affecting more than 1 Billion users.
 

Moreover, over three months ago, Yahoo was also accused of building a secret backdoor in its system to scan the emails of hundreds of millions of its users at the request of a U.S. intelligence service.

After Verizon had learned about those disclosures about hacking and spying, it was expecting a discount in the Yahoo acquisition deal, which may still be announced before the deal closes.
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